Monday, March 8, 2010

Aston Martin One-77 Project

What makes a car company recognizable?

Some car company are pioneers in making businesses, earning profit and sales, while some car company built their cars, simply based on passion and ideas, nothing else. Aston Martin, is the latter one.

The One-77 is a limited production car of just 77 produced by the British car maker. It is the product of what the company says, a combination of art, design and engineering. It is a car that isn't about its figures, but what's beyond it, something that canot be explained, something that can only be feel, something that feels, special. The reason i like cars so much, other than the complexity of it that make it's simplicity, is that some cars, genuinely are produced not entirely just to make profit, but is a reflection of the car maker's own identity, idea, and passion in bringing the world something that is, special.

The One-77 is one of them.
The story behind the One-77 Part 1

Part 2

Part 3

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